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CFHL General Training

Breakthrough Messaging


Description
Breakthrough Messaging consists of six interactive modules that explore the components of effective message development, writing and delivery. Together the modules provide the information, guidance and tools needed to become a more effective writer and communicator on behalf of your organization.

For the best performance of the modules in this course, it is recommended to use Google Chrome.
Content
  • WELCOME
  • Breakthrough Messaging Course Overview
  • Breakthrough Messaging Learning Objectives
  • CFHL Funding Statement
  • Optional Demo - How to Use Talent LMS (6m)
  • PART 1
  • Assignment 1: Identifying the Communication Opportunity
  • Module 1: Finding Relevance
  • Assignment 2: Audience Profile
  • Module 2: Building Audience Profile
  • Assignment 3: Key Messaging
  • Message Editing Tips - Be Clear & Concise
  • Module 3: The Message Formula
  • Knowledge Check #1
  • PART 2
  • Assignment 4: Connecting through Emotion
  • Module 4: The Emotional Appeal
  • Assignment 5: Messengers and Methods
  • Module 5: Delivering Your Messages
  • Assignment 6: Organizing Content
  • Module 6: Motivation
  • Knowledge Check #2
  • Completed All Assignments!
  • Evaluation
  • Course Evaluation
Completion rules
  • You must complete the units "Module 1: Finding Relevance, Module 2: Building Audience Profile, Module 3: The Message Formula, Knowledge Check #1, Module 4: The Emotional Appeal, Module 5: Delivering Your Messages, Module 6: Motivation, Knowledge Check #2"
  • Leads to a certificate with a duration: Forever
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